Post by account_disabled on Mar 12, 2024 0:05:46 GMT -5
Creating content is the best way to intercept an audience that is willing to listen to us. Through the attention generated we build trust in those who benefit from the value of what we share. Communicating is the art of making what we know available to those who listen to us, creating awareness or inducing a decision-making process. Any expert communicator has been able to measure, over the years, the effectiveness of each type of communication. The ultimate goal, for which we create content, serves to obtain a double effect : obtaining an audience and, over time, positioning ourselves in the memories of those who use it; so that it has the perceptions of us that we wish to instill.
Content plays an important role, but we are not always able to manage its India Mobile Number Data potential to the fullest. It is often through the type of communication that we generate greater or lesser propensity for contact, trust and involvement. According to Mark Schaefer there is a hierarchy in the contents and there is a proportional effectiveness based on the type of responses we are able to produce towards the public. The content marketing hierarchy of needs Just as the author of the post says, there are four primary needs that you can respond to, four different needs and four effects that you will achieve. Responses It is the simplest type of content and the one that activates the most audiences. People are always looking for a solution or information. This type of audience, although larger, once they have obtained the answer to their need, is less likely to remember you as the source of the solution.
Lessons The generic, single answer captures a huge audience, however it is in the development of a growth or cultural path that you get the real attention of the audience. In this case, whoever uses this more in-depth content will have a better memory of you who created it. Emotional Connections You can create surprise, anger, fear, anticipation, joy, hope or nostalgia. You can transport people to the place where they will feel emotions associated with your name or brand. Emotions know how to be remembered and allow those who are able to arouse them to establish an emotional bond with those who feel them. Inspirations This is the most complex content with which, if you have the ability to create it and the trust of those who use it, two great results can be achieved.
Content plays an important role, but we are not always able to manage its India Mobile Number Data potential to the fullest. It is often through the type of communication that we generate greater or lesser propensity for contact, trust and involvement. According to Mark Schaefer there is a hierarchy in the contents and there is a proportional effectiveness based on the type of responses we are able to produce towards the public. The content marketing hierarchy of needs Just as the author of the post says, there are four primary needs that you can respond to, four different needs and four effects that you will achieve. Responses It is the simplest type of content and the one that activates the most audiences. People are always looking for a solution or information. This type of audience, although larger, once they have obtained the answer to their need, is less likely to remember you as the source of the solution.
Lessons The generic, single answer captures a huge audience, however it is in the development of a growth or cultural path that you get the real attention of the audience. In this case, whoever uses this more in-depth content will have a better memory of you who created it. Emotional Connections You can create surprise, anger, fear, anticipation, joy, hope or nostalgia. You can transport people to the place where they will feel emotions associated with your name or brand. Emotions know how to be remembered and allow those who are able to arouse them to establish an emotional bond with those who feel them. Inspirations This is the most complex content with which, if you have the ability to create it and the trust of those who use it, two great results can be achieved.