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Post by account_disabled on Mar 9, 2024 22:25:03 GMT -5
Since it was acquired by LVMH , the number one group in the luxury sector and now owner of the brand, Tiffany has undergone a real change of direction, with a change in its positioning in the market and a very significant rebranding work . Already in November 2021 , following the acquisition, the company declared its intention to reposition itself towards a new target, with a new marketing strategy. the Millennials and Gen Z. And although it seemed like a real leap into the void - moving away from the typical values of refinement and elegance - the new positioning of the brand turned out to be a success . In fact, according to Statista , the value of the brand France Telegram Number Data in 2022 increased by over 1 billion compared to 2021, with a valuation of $6.55 billion . Since it was acquired by LVMH , the number one group in the luxury sector and now owner of the brand, Tiffany has undergone a real change of direction, with a change in its positioning in the market and a very significant rebranding work . Already in November 2021 , following the acquisition, the company declared its intention to reposition itself towards a new target, with a new marketing strategy. The target? Getting closer to the younger generations, the Millennials and Gen Z. And although it seemed like a real leap into the void - moving away from the typical values of refinement and elegance - the new positioning of the brand turned out to be a success . In fact, according to Statista , the value of the brand in 2022 increased by over 1 billion compared to 2021, with a valuation of $6.55 billion .
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