Post by account_disabled on Feb 24, 2024 5:37:56 GMT -5
As we have already anticipated in a previous article, Google is preparing to discontinue the previous platform dedicated to Analytics, called Universal Analytics, due to the deadline of 1 July 2023. An evolution driven by the need to protect user privacy, since tracking can no longer be based on third-party cookies or Mobile Advertising IDs. It follows the obligation to use web analytics tools in line with national and international regulatory provisions on privacy and which, at the same time, allow companies to support their Digital Marketing activities. You might be interested in: "Google Analytics: what to do when you receive an email requesting data removal pursuant to art. The updated estimates on possible conversions, the validation of the data.
17 GDPR" The difficulties associated with the transition to GA4 google analytics 4 So far everything is clear, but which tool should we use from here to the future? The market offers more solutions, but Afghanistan Mobile Number List the Google galaxy appears to be the one capable of providing the most complete answers given the predominance in the search engine field. The most immediate answer is, therefore, Google Analytics 4 (GA4 ) , counting on the fact that it has already been fully available to everyone since October 2020 (therefore it does not constitute an experimental novelty in terms of functionality - ed. In addition to the initial setup, Inside will take care of defining the new objectives, the events that you wish to track based on the new Google Analytics technology.
As well as being free. In these months, in which there is a parallel between Universal Analytics and GA4, there is plenty of time to try this latest platform and acquire some important skills. However, the transition between the two platforms is not a trivial aspect. The reason? It consists in the fact that measurement with GA4 is based on a system, as anticipated, profoundly different from Universal, with many aspects to be learned from scratch. the migration of the audiences, the collection settings data providing backups from the moment of coexistence with Universal Analytics.
17 GDPR" The difficulties associated with the transition to GA4 google analytics 4 So far everything is clear, but which tool should we use from here to the future? The market offers more solutions, but Afghanistan Mobile Number List the Google galaxy appears to be the one capable of providing the most complete answers given the predominance in the search engine field. The most immediate answer is, therefore, Google Analytics 4 (GA4 ) , counting on the fact that it has already been fully available to everyone since October 2020 (therefore it does not constitute an experimental novelty in terms of functionality - ed. In addition to the initial setup, Inside will take care of defining the new objectives, the events that you wish to track based on the new Google Analytics technology.
As well as being free. In these months, in which there is a parallel between Universal Analytics and GA4, there is plenty of time to try this latest platform and acquire some important skills. However, the transition between the two platforms is not a trivial aspect. The reason? It consists in the fact that measurement with GA4 is based on a system, as anticipated, profoundly different from Universal, with many aspects to be learned from scratch. the migration of the audiences, the collection settings data providing backups from the moment of coexistence with Universal Analytics.